New Gucci Line . . . Oh yeah baby!

GucciLogo.jpg

The Gucci brand is synonymous with high quality Italian style, design and workmanship.  We guarantee the new Gucci line of eyeglasses and sunglasses will take your breath away.  Our buyer worked with the area consultant to bring our patients their latest and best.  Come stop by so we can put them on YOUR face.  You'll feel and SEE the difference.

"Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. At the beginning of 2015, Gucci embarked on the next chapter in its history, under the creative direction of Alessandro Michele, with the introduction of a new contemporary vision, which is re-establishing its reputation as one of the world’s most influential luxury fashion brands. Eclectic, romantic, and above all contemporary, Gucci is currently inventing a wholly modern approach to fashion and thereby redefining luxury for the 21st century." (Kering website)

MCM is Here!!

So stoked to merchandise and offer our fresh and new line of MCM (Modern Creation Munich) eyewear.

MCM is a new collection that combines "timeless luxury" and "contemporary . . . fresh" European sophistication. Our Daly City Optometry opticians are totally in ❤️ with the MCM line and cannot wait to get them on your face

It's just in time for the Spring shopping season.  Check out the new ophthalmics and sunnies.

Tory Burch Line now at DCO!

We are excited and pleased to announce the launching of our newest line of eyewear . . . Tory Burch! 

Burch's style has been described as preppy-boho.  Known for being easy to wear and versatile, her styles are popular with women of all ages. 

Glasses and sunglasses are wardrobe game-changers, and every style can up the chic quotient in a myriad of ways. Go for vintage glamour or feminine fun.  Or try the metallic aviator sunglasses  — pictured above — for some classic cool and graphic allure.

As the Clash famously asked, should I stay or should I go? We say go — go away and travel, that is, or at least look the part. Whether you’re island hopping, road tripping or city bound, you can make a style statement with Tory Burch glasses and suns.

The Tory Burch T-logo Medallion

The Tory Burch T-logo Medallion

The Refraction

The what?! 

Simply put, the refraction is the part of the eye exam in which we determine your eyeglass prescription.  AKA the better-one-or-two part.   Traditionally, we actually perform two refractions . . . objective and subjective.

The objective refraction can be done manually with a hand-held instrument or by machine . . . automated is what we like to call that . . . performed by a technician during pre-testing.  Either way, you don’t have to say a word as we measure what it takes to focus distant light rays onto the retina – the length of your eyeball(s).  Why is this done?  One, it gives the doctor a starting point – a ballpark measurement – from which to perform the subjective refraction.  Two, assessing the light reflecting off your retina is one way to check for cataracts; and three . . . , well this is now sounding like a boring board exam review, so two reasons are all you need.  Trust me!

The subjective refraction is where you get involved, and it’s really cool, because what the doctor is measuring is NOT your eyeball but actually how your BRAIN “sees” the chart . . . ewwwwwww . . . is right.  This is the which-one-is-better-one-or-two part that some people either love or hate.  Love because dang that chart is clear!  Hate because dang I think I failed!  And it is true . . . you could zig, when you should have zagged.  But remember, it’s you and the eye doctor that are doing this together.  SO, an astute eye doctor will take the time to double or even triple-check that you’re not straying into refraction no-man’s land, and keep you on the straight and narrow towards your best spectacle prescription.

Ask any eye doctor, and they’ll tell you that performing a refraction, determining your visual correction, is an art form.  Heck, one of the must reads of any optometry student or ophthalmology resident is The Fine Art of Prescribing Eyeglasses Without Making a Spectacle of Yourself by Milder and Rubin.  It’s been around forever.  Check out the cover, you’ll see what I mean.

A late night Optogeek classic

A late night Optogeek classic

No two people are alike.  We all have unique demands on our vision; Each of us has a different tolerance to blur.  So, eye doctors are continually looking at the whole picture . . . your current glasses, your visual difficulties, how you use your eyes, the results of the objective and subjective refraction, the status of your eye health, how your eyes coordinate together . . . and come up with a final eyeglass prescription.

Like any form of art, beauty is in the eye of the beholder.  When you put the new glasses on for the first time, yes . . . you will have to adapt, but yes, you should be able to see as clearly as you possibly could.  But, let’s say you did zig when you should have zagged, and you did end up in eyeglass no-man’s land.  You gave the glasses a fair chance, and you still are not satisfied with your vision.   Go back and do it again.  Eye doctors would actually prefer that.  It happens.  In fact, the industry is built to accommodate this problem.  We call it a “RE-DO” policy.  The optical labs and suppliers, vision insurance plans, eye doctors all have allowances to re-do the glasses if need be without any further financial obligations on your part.  No worries.

DCO: A 2016 VSP Premier Practice

Good News for DCO patients! 

For the second year in a row, Daly City Optometry has achieved a "Premier Practice" designation by Vision Service Plan (VSP). 

In order to receive this recognition, a practice needs to demonstrate the following:

  • The practice must carry in its inventory a wide variety of high quality featured frames* and sunglasses.
  • The practice must utilize the industry's highest quality lens materials and products.
  • The doctors must demonstrate certain aspects of high quality Eye Health Management.  These aspects include internal processes that may affect quality of care for each patient - such as Electronic Health Record capability.  Additionally, the doctors must show a degree of external coordination of care with other providers of a patient's care team - like a Primary Care Provider, for instance.
  • The practice must be able to offer superior technology to its patients; e.g. Digital Retinal Imaging.

According to the Director of Operations, Joe Respicio, Daly City Optometry was one of only 9 practices in the Bay Area to achieve full "Premier" status when the program launched in 2015.

How is this good for our patients?

Firstly, going to a Premier practice means you're going to an Optometry office that has passed a wide variety of stringent criteria to achieve "Premier" status. 

Secondly, when you purchase frames at a Premier practice, you will receive an extra $20 to use with your frame allowance to lessen your out-of-pocket expenses. 

Also, as a Premier practice Daly City Optometry offers The Eyewear Protection Program.  It is a worry-free warranty that replaces featured frames* free of charge if you accidentally break or damage your glasses within the first 12 months after purchase.  Big feeling of security knowing that you're covered if your glasses are damaged!

*Featured frames are from the following designers/manufacturers . . . .  Airlock, Altair, Anne Klein, bebe, Calvin Klein Collection, Calvin Klein, Chloe, Dianne von Furstenberg, Dragon, Flexon, G-STAR RAW, JOE Joseph Abboud, Karl Lagerfeld, LaCoste, Marchon NYC, Nautica, Nike, Otis & Piper, Salvatore Ferragamo, Sean John, Sight for Students, Skaga, Tommy Bahama, Valentino, X Games.

 

Floaters: Out of Mind, Out of Sight

After a particularly challenging day in the Daly City office, I was half-way through a snail-paced commute home to the East Bay, punching through the pre-set FM buttons, praying for a tune that would set my mind free of the miserable traffic.  My prayer was answered when I landed on Live 105 airing an Incubus tune.  As a drummer, I instantaneously recognized and fully appreciated the stylings of their drummer, Jose Pasillas, seamlessly guiding and traveling through 6/4, 11/4, and finally 8/4 time signatures.  Yeah baby.

Jose Pasillas on IG @josepasillasii                         Photo credit:  J Schratter IG @throughjuleslens

Jose Pasillas on IG @josepasillasii                         Photo credit:  J Schratter IG @throughjuleslens

Traffic finally loosened up after I passed the tunnel on Treasure Island and made it onto the new eastern span of the Bay Bridge.  I rolled down the windows, and opened the sun roof.  With the wind on my face, I turned up the volume.  NOW, my mind was clearing, that pressure feeling in my shoulders and the back of my neck - dissipating.  Thank you Live 105Thank you Incubus!  Was this song called Out of Sight, Out of Mind, I thought, as the chorus lyrics suggested?  I tagged it with my Shazam app.  I was wrong.  Adolescents.  Thank you Shazam!  

That whole out of sight, out of mind lyric reminded me of what I tell patients who experience vitreous floaters.  You know, those little black spots or lines you see in your peripheral vision.  You try to swat them away as they squiggle out of view when you move your eyes and realize . . . they’re happening inside my eyes.  What the?!

Vitreous floaters against a blue sky

Vitreous floaters against a blue sky

 

The vitreous humor is a gel-like substance that fills the back chamber of the eye.  It’s surrounded by a thin, transparent membrane.  The gel and membrane slowly pull away from the retina over time.  Due to the optics of your eye, little clumpings of the vitreous and the membrane will cast a shadow onto your retina.  The shadow is projected into real space and is perceived to be floating in front of you – especially under certain lighting conditions.

Is there anything you can do about it, Doc?  That’s when I say, Out of Mind, Out of Sight.  Fortunately, our brain treats floaters like background noise.  Just like our sense of hearing, when we free our attention to focus on other things, our brain ignores the floaters, and voila, they disappear from our perception.  It’s one of those takeaways from the Psychology & Perception upper-div course I took at UCSD back in the day.  What we see and what we perceive can be two different things.  Trippy, I know . . . and so was the whole UCSD thing, and so too was the disappearance of a day’s stress and traffic misery by merely listening to a great song.  Thank you brain!  I made it home in one piece, with a clear head, leaving work at work, and enjoying the evening with my wife and kids.  Life really is . . . simply grand!  (That's a whole other story, right Jeff-O?!)

Note from Dr. Gabe:  If you notice new floaters, be sure to call us to come in and have it evaluated.  If you also notice flashes of lights in your peripheral vision and/or loss of vision (like a curtain) in your peripheral vision, you'll need to be seen that same day.  If it's during off hours, then you'll need to proceed to an ER. . . it may be a serious condition - a retinal detachment, hole or tear -  that should be treated right away.